Carlton Draught Big Ad

Carlton Draught Beer
Carlton Draught Big Ad is an award-winning advertisement for Carlton Draught created by George Patterson and Partners of Melbourne. In the advertisement, two group of armies in which one dressed in moroon and the other in yellow, match toward on another singing “O Fortuna” from Carmina Burna by Carl Orff, but with the lyrics such as “It’s a big ad… It is a freaking big ad… expensive ad”. One group of armies form a glass of Carlton Draught and another group form a human body. The glass is then lifted to the mouth and the beer flowing into the stomach of the figure.



Carlton Draught big ad lyrics
It’s a big ad.
Very big ad.
It’s a big ad we’re in.
It’s a big ad,
My God it’s big!
Can’t believe how big it is!
It’s a big ad!
For Carlton Draught!
It’s just so freak…ing HUGE!
It’s a big ad.
Expensive ad!
This ad better sell some bloooooody beer!

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